Distinctive brand’s identity and excellent communication of its product with the customer is a prerequisite for setting trends and great impact on the market.

“If I had to divide the company, I would give away the assets, the production hall and the equipment, and I would keep the brand – I would do better with it either way”

John Stuart

Many of us have been watching well-known brands in the world. Perhaps sometimes I asked myself: How do other companies do that, that they become the most recognized and desirable on the market? What is the key to such success?

The desired brand is not only a functional and well-designed product or service, it is the whole idea, the philosophy of my company, which manifests itself in every aspect of its activity. It is also the perfect communication of my product with clients – with the world and the culture of the brand that I co-create.

If you dream about stop being a “just a company” and become a “cult brand” as well as create a community of your loyal fans, the “Building Desired Brand” process may be the first step to develop the idea that you carry in your heart and do it on a much larger scale.

Distinctive brand identity

Communication to the clients

COMMUNICATION

Communication to the world

Brand culture

Key benefits:


VISION, MISSION AND VALUES

The vision, mission and company’s values, drawn from the history of the founders, which become the basis of the brand's identity, define its "righteous cause" for which it was established, and direct its further development on the market.

ETHICAL CODEX

Code of ethics, influential and timeless brand symbols, such as logo and slogan, support the overarching goal and mission of the company.

CUSTOMERS WHO WILLINGLY JOIN THE IDEA

Customers who join the brand's idea decide on long-term cooperation and choose a wider range of services provided by the brand.

A WELL- COMMUNICATED BRAND

Well-defined goals, which significantly accelerate the development of the brand and its expansion on the market, focus all the activities of the company and select the right customers from the target group.

WELL-DEFINED BRAND OBJECTIVES

Well-defined goals, which significantly accelerate the development of the brand and its expansion on the market, focus all the activities of the company and select the right customers from the target group.

A PERFECTLY PREPARED BRAND

A brand perfectly prepared for further marketing activities and business scaling.

Stage no. 1

Distinctive brand identity


Expressive brand identity is the process of discovering own, unique “goal of good influence”.

Distinctive brand identity is discovering your own, unique “purpose of good influence” – where I am going with my organization, where I want to be. You learn the essence of your own, unique self, to discover “why”, your idea, which you propagate in the world through your products or services.

During the first stage, we discover the “purpose of good influence”, together we create a new brand identity or consult, improve the existing one, build attractive brand symbols: logotype and slogan, which are long remembered by the customers. We design customer experience, and select the most important values ​​that you represent, that is, around which brand focuses its users.

Stage no. 2

Communication to the clients


Huge influence on whether my brand becomes desirable and successful is the way I communicate with my clients.

Today customers rarely buy WHAT and HOW you do, more often they buy WHY you do it. The second stage in “Building a Desired Brand” is the time when we, together create an entire communication system that strongly links my clients with the idea that I promote. Communication that selects the right audience that you want to reach the most. Customers who share my company’s “Why” join me and become my loyal customers.

Stage no. 3

Communication to the world


What also distinguishes the most desired brands in the world is their conscious action to improve the overall experience of people’s lives around the world.

The best-known brands focus on how they can build a better world. In order to distinguish your brand on the market, in the third stage of the project you create your own brand communication, its symbols, products and services in a broader context. In this way, you develop a specific, distinctive identity of your brand and the culture of the organization in society and in the world. All this makes it easier to set new directions on the market and become a role model.

Stage no. 4

Brand culture


The desired brand is not only a product, it is also the culture of my entire organization.

It is a philosophy according to which the whole company functions, both inside and in relations with clients or the world. In the last stage of the process, you create a coherent culture of your company, brand and product, which also significantly affects the greater involvement of employees and reduces their rotation. Thanks to this, you increase the importance of your company within the competition and this naturally multiply your profits