Building desired brand

Building desired brand

“If I had to divide the company, I would give away the assets, the production hall and the equipment, and I would keep the brand – I would do better with it either way.” John Stuart

It is possible that you have watched many well-known brands in the world. Perhaps you sometimes asked yourself: How do other companies do that, that they become the most recognized and desirable on the market? What is the key to such success?

The desired brand is not only a functional and well-designed product or service, it is the whole idea, the philosophy of my company, which manifests itself in every aspect of its activity. It is also the perfect communication of my product with clients, with the world and the culture of the brand that I co-create.

If you dream about stop being a “just a company” and become a “cult brand” as well as create a community of your loyal fans, the “Building Desired Brand” process may be the first step to develop the idea that you carry in your heart and do it on a much larger scale.

The vivid identity of the brand distinguishes it from the competition. Well-developed communication with the world and with clients means that you reach the group of recipients you care about most, and the coherent brand culture that all colleagues live in and joined by subsequent customers allows you to create a market, not just follow it. A company that surprises the customer with its solutions and creates a certain culture of users around them, in a natural way multiplies its profits.

Language

Distinctive identity

Distinctive
identity

Communication to clients

Communication
to clients

Communication to the world

Communication
to the world

Brand culture

Brand culture

Distinctive identity
Stage no. 1

Distinctive identity

Expressive brand identity is discovering your unique, your own "goal of good influence"

Distinctive brand identity is discovering your own, unique “purpose of good influence” – means, where I am going with my organization and where I want to be. You learn the essence of your own, unique self, to discover your “why”, your idea, which you propagate in the world through your products or services.

During the first stage, we discover the “purpose of good influence”, together we create a new brand identity or consult, improve the existing one, build attractive brand symbols: logotype and slogan, which are long remembered by the customers, we design customer experience, and select the most important values that you represent, that is, around which Brand focuses its users.

Communication to clients
Stage no. 2

Communication to clients

Huge influence on whether my brand becomes desirable and successful is the way I communicate with my clients.

Today customers rarely buy WHAT and HOW you do, more often they buy WHY you do it. The second stage in “Building a Desired Brand” is the time when we, together create an entire communication system that strongly links my clients with the idea that I promote. Communication that selects the right audience that you want to reach the most. Customers who share my company’s “Why” join me and become my loyal customers.

Communication to the world
Stage no. 3

Communication to the world

What also distinguishes the most desired brands in the world is their conscious action to improve the overall experience of people's lives around the world.

The best-known brands focus on how they can build a better world. In order to distinguish your brand on the market, in the third stage of the project you create your own brand communication, its symbols, products and services in a broader context. In this way, you develop a specific, distinctive identity of your brand and the culture of the organization in society and in the world. All this makes it easier to set new directions on the market and become a role model.

Brand culture
Stage no. 4

Brand culture

The desired brand is not only a product, it is also the culture of my entire organization.

It is a philosophy according to which my whole company functions, both inside and in relations with clients or the world. In the last stage of training, you create a coherent culture of your company, brand and product culture, which also significantly affects the greater involvement of employees and reduces their rotation. Thanks to this, you increase the importance of your company within the competition and this naturally multiply your profits.

What you gain

  • A strong image of your company on the market.
  • A friendly and developmental atmosphere of cooperation.
  • Greater loyalty of employees and clients.
  • Homogenous internal and external communication, refined brand symbols, such as logos, slogans, posters, brochures, etc.
  • A written code of conduct and action
  • Coherent procedures in the company
  • Defined, distinctive identity of your brand and organizational culture and brand recognition in social awareness.
  • A consistent culture of the company, brand and product culture, which significantly affects the greater involvement of your co-workers.
  • The entire communication system that strongly links clients with the idea that I promote

Do you have any questions and want to know more about our trainings? Call or write

Contact
Call or write

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